SDi is pleased to welcome Nicole Valenzuela as Western Regional Sales Coordinator, where she will be working alongside Mariana Ferguson in the Northwest and Ed Fuentes in the Southwest territory. Nicole holds over 17 years of experience in the fire alarm and security industry. In 2006, she joined an independent distributor as a Customer Service Representative and shortly after joined their Inside Sales Team. Nicole joined Alarmax in 2012 as they opened their location in Phoenix, AZ. She started as an Inside Sales Representative and was promoted to Branch Manager. In 2022, Nicole had the pleasure  of joining the WESCO team as the Arizona Business Development Manager and Thomasson Marketing Group as the Pacific Southwest Regional Manager. She is excited to be part of the SDi team and looks forward to her new journey in the industry.

Some of Nicole’s favorite activities include spending time with her loved ones, music, the outdoors, and continuing her education.